You’re using Yardi as a business solution for back office as well as to gather information about potential leads. Now what? Do you want better visibility on user pathways after a customer enters your database? Wish you could close a deal faster? HubSpot combines digital marketing with a CRM system so that you can start turning more prospects into customers. If you’re already nodding your head in agreement, it’s time you integrated Yardi with HubSpot and here’s why.
5 Benefits of Yardi integration with HubSpot:
1. HubSpot makes your work easier
Through HubSpot, you can track consumer journeys on your website and see if someone has converted on a form. You can have your contact lifecycle tied to your marketing efforts and access through your Yardi CRM. You get the history, the journey, the ROI of an individual, while also porting the contact into your Yardi database. When a user becomes a customer, you have all of this data available. Marketing ROI and prospect management through HubSpot and Yardi – t's sales and marketing efforts brought together.
2. It drives leads
The web is a key area for lead conversion. Information gathering happens online and capturing the data of potential customers is important for tracking and leveraging their pathways that way you understand where to focus marketing efforts. Plus, it’s a cost-effective solution to tracking leads better and optimizing for conversion.
3. It allows the sales team to work closely with the marketing team
The best way to find out your personas and where they are in their buyer’s journey is to have your sales and marketing teams get together and iron these details out. And with reporting that is easily digestible and accessible via HubSpot, your marketing team can relay useful information about ads, leads, and conversions to your sales team and vice versa.
4. You don’t have to get rid of a tool your team already uses
You’ve invested in Yardi and your team is already familiar with it. Integrating with HubSpot only eases the reporting process and helps the marketing team manage their efforts better so that it is more aligned with the strategy and goals of the sales team. Gather meaningful data and report on leads and conversions while still tracking contacts via Yardi and HubSpot. Gather, track and convert leads more easily and use reporting to see what works and what doesn’t; start seeing more conversions and sooner.
5. It makes realizing leads EASY
Let’s face it – marketing efforts to sales efforts to sales outcomes have never been easy. You aren’t able to see user pathways and can’t track how your ads are doing. You aren’t able to report on ROI and aren’t able to differentiate between sales-qualified leads and marketing-qualified leads. HubSpot allows visibility to see what's working and what's not so that you can optimize your efforts.
We know Yardi and the business needs around it – and we have the tools to integrate it with HubSpot to help establish a stronger working relationship between your marketing and sales teams, ease and optimize marketing efforts, and drive leads for better conversion.
Ready to make a change? Get in touch today to learn more!