Have you started blogging for your business, but aren't seeing website traffic increase or readership grow? Optimizing your blog posts for search engines is an important part of a successful digital strategy. Why put all of that work into writing blog content if your posts are going unnoticed? Like your website, blogs require SEO (search engine optimization), too. Here's how to get started.
1. Choose the right keywords
Start by researching the keywords you would like to rank for. Pick a keyword that is high in monthly searches and low in difficulty – we like to call this the “low-hanging fruit.” Or if you have a specific blog topic in mind, try choosing a longtail version of that keyword. For example, instead of “The 10 Best Destinations in Asia,” try “The 10 Most Stunning Destinations for Canadian Travellers in Thailand.” Because longtail keywords are more specific, they will provide better opportunities for ranking in search.
2. Insert keywords naturally and with variation
Keywords should be placed in the page title, the URL, the meta description, alt-text, and within the body copy; however, it isn’t necessary to insert the exact keyword all over the page. Search engines like Google are getting smarter...variations and intentions of keywords are interpreted as well.
3. Write content that is easy to understand
Once you have your list of topics, create a working title and map out your key points in an outline. Stick with 5-10 major points and provide a snippet to explain each section. Remember to break up large blocks of texts with bullets or numbers so that the information can be easily digested by your readers.
4. Include internal and external links
Internal links drive users to other pages of your site which increases overall site traffic, while external links show that you have done your research. External links can also increase your chances of inbound links (other sites linking to your page), an indicator that you have become a trusted source in your industry. Companies who blog actually receive 97% more links to their website.
5. Fill in the meta description
The meta description is the little snippet that appears under the title in search results. This tells readers and search engines what the blog post is about, and is extremely important. This is a great place to insert short and longtail keywords, but be sure to keep it under 155 characters.
6. Alt-text matters
Alt-text is often missed, but it plays a key part in optimizing your blog because it describes to search engines what the image is conveying. It is also important for accessibility – screen readers need to understand what the image is about, too! If you're unsure if your images have alt-text, open up your online media gallery and take a look at what information is included for each image.
7. Share on social!
You won't believe the impact of sharing your blog posts on social media. Your blog is exposed to even more readers and has the ability to be shared...meaning more readers! According to HubSpot, 76% of people use their Facebook feed to find interesting content. Your blog could be that content!
SEO isn't always easy. If you need an extra hand with analyzing and improving on-page SEO, use a search optimization tool such as YOAST or HubSpot’s integrated optimizing tool to analyze the strength of your blog and where improvements can be made. Remember: it takes time for your blog to get noticed, but if you stick to posting great content consistently and keep up with your on-page SEO, you will start seeing results.
Do you want your blog to work harder for your online business? We are a group of digitally minded creators and marketers who love solving problems. Get in touch today! Get in touch today!