It’s finally summer! Patios are busy. People are outside. Summer also happens to be the perfect time of year to show some love to your followers. Here at Lux 9, we encourage all of our clients to try a little something we like to call a social media refresh.
What is social media refresh? Most people know how to set up a social account. A refresh is about figuring out how to grow social in a strategic way. It provides results and you can even have some fun with it.
What’s new in with Instagram? Well, Instagram recently got a colourful makeover. Take a cue and give your profile an update, too. See this in action at #RWF.
Start using Instagram video.
We know. Videos are scary. But these days, people are craving that bite-sized content. Can you tell a story about your brand in a 15-second clip? Have fun with it and your fans will, too.
Revamp your portfolio.
Are your photos sending the message you want to get across? Is the tone you’re going for there? Do you always rely on the same old filters? Give people something to get excited about.
If you haven’t checked out Boomerang, get on it. It’s a fun—not to mention super easy—way to put some life into your posts.
LinkedIn is still the best networking tool for professionals. Here’s how to keep using it to its full potential:
Update your profile.
Spruce up your summary and let your connections know what you were up to over the winter by adding new projects, collaborations, skills, and publications.
Publish a post.
Don’t make extra work for yourself by trying to create unique content for LinkedIn. If you’ve already got a blog, republish your recent posts on LinkedIn to increase your reach.
Personalize your InMail.
Are you sending boring template InMails? We hope not. Remember, personal is your best bet if you want results.
Facebook is famous for constantly changing the game. Can you keep up? Here’s what we’re honing in on this summer:
Try short, branded video content.
Why make people read when you can share a video that says the same thing? Videos are an amazing opportunity to engage your followers and ramp up those page views.
Write posts that are “boostable.”
Most people think that paying to boost posts is the only way to get content to their audience. But is the content you’re boosting generating enough ROI? The first step is writing posts that your followers actually want to share.
Show your personality.
We know you have one. Whenever you share content or write a post, you should be letting your personality show through. See how Lux 9 likes to spin our approach to shedding light on our Cover Photo.
Are you neglecting Pinterest? If you haven't created your #summer board yet, take a minute to do it right now.
Remember, social media is about building a community of people who are genuinely interested in your brand. Say no to bogus fans and friends—this will destroy your community.
Did the above social media tools and tips help you? Drop us a note to let us know what trends are on your radar this summer.
Let’s talk. Lux 9 can power up your website with a social feed.