The digital space is always evolving. Wondering what trends and stats are most memorable? We’re here to deliver. Discover 9 marketing stats that will give you a clear and concise view of what’s happening in the marketing world today and help you understand where to target your next efforts.
B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015)
Blogging is one of the most influential pieces of a marketing strategy. It is great on return and offers useful content to your customers so that you can start gaining trust and be seen as a resource in your industry. Plus, it aids in SEO and helps to generate web traffic, meaning more potential customers and leads!
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
The inbound methodology is all about delighting users with relevant information that addresses and helps to solve their pain points. That’s why a smart content strategy is key to the success of your online business. Create custom content based on your personas and where they are in their buyer’s journey and include in blogs, emails and as content offers on landing pages.
34% of marketers say less than half of their budget is allocated to lead generation. (BrightTALK, 2015)
Do you fall into this category? Make your efforts works smarter, not harder. Lead generation is an important strategy that allows you to capture potential customers and guide them through the buyer’s journey – taking them from a cold lead to a hot, sales-qualified lead.
Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015)
If you’re not already using Facebook as a means for distributing content and building awareness, it’s time to start. Facebook offers several tools to have a successful ad campaign such as geo-targeting, optimization for clicks, and campaign reporting. Videos are becoming a more popular medium that should be leveraged and you don’t need a large production budget to do so.
Only 42% of marketers say they are able to measure their social activities. (Social Media Examiner, 2015)
Struggling with reporting on your ROI? Through HubSpot’s Ad dashboard, marketers and online businesses can see how their paid ads are doing and report on conversion rates and number of leads these deliver on. You can turn ads on and off from here and optimize your efforts based on the data. Problem solved.
72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
SEO has evolved. It’s no longer just about on-page and off-page SEO, but about the kind of content you are offering. If you want people to find your site, your blogs, website pages and landing pages need to speak to your ideal customer. This means taking your personas and customer journeys into account when building a content strategy. If you’re ready to take it to the next level, HubSpot offers the ability to personalize content people see when they come to your website for the next time. This is called Smart Content, and for good reason.
Only 8% of salespeople said leads they received from marketing were very high quality. (HubSpot, 2017)
Do you want better qualified leads? It’s time to get your sales and marketing teams together to develop a Service Level Agreement, or SLA. This dictates to both teams what qualifies as a sales lead (SQL) and what qualifies as a marketing lead (MQL) so that you can map out the various lifecycle stages of your customer and contact people based on lead scores. It also defines marketing goals (i.e., number of leads) and sales initiatives that will follow such as following up on MQLs so that your teams can start working together.
42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. (BrightTALK, 2015)
To generate more leads, you need to understand who is coming to your site and where they are spending their time. HubSpot allows you to track user pathways and report on what’s working, and what’s not so that you can focus your efforts in those areas. You can define what kind of data you want to receive (i.e., company size, job title) and include this information on your forms. This data will automatically port into HubSpot when a user fills out a form; say goodbye to manual data entry and hello to a world of data analyzing and reporting with ease.
Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
Every email sent should be optimized for mobile and tablet. HubSpot offers an integrated tool that allows you to see what each email will look like on various devices – you can even test your email across mail clients and optimize right in the dashboard.
Numbers don’t lie! Are you ready to take your marketing strategy to the next level? Our team of digitally savvy marketers and content creators are here to help you generate more traffic, increase leads and optimize for conversion. Get in touch today to learn more!