Getting into the groove of blogging can be a challenge. You’re probably wondering: where do I start? How can I establish a blogging process that works for my business? It’s best to think of blogging like an investment: it takes time, but once you get into the habit of publishing great content consistently, you’ll start seeing results. To help with the process, we’ve created a step-by-step process to get you into the habit of blogging so you can start seeing improvements in website traffic.
Step 1: Gather your team and discuss customer problems
A successful blogging process begins by gathering your sales and marketing teams. Discuss your customer and the types of problems they are facing. Get the conversation going between your two teams to develop a list of five problems that you can address or solve for your audience.
Step 2: Come up with 5 solutions
The next step is finding solutions to these problems. How can you solve a problem your customer is facing? Can you offer tips to help generate more organic traffic or a strategy that will generate more leads? Use what you know to offer useful information to customers that will guide them along in their journey – but remember, information should be relevant to your industry, knowledge, and product or service you offer.
Step 3: Write three bullets for each blog post
Come up with three main points for each blog topic. If you’re writing a blog on how to kickstart your blogging strategy, provide three ways your audience can actually do to help resolve the issue they are experiencing – for example, not being able to find the time to blog.
Step 4: Know your key elements
Before you start crafting the meatier parts of your blog, understand what elements are essential to a developing a blog that works hard for your business. According to HubSpot, the optimal length of a blog is 2,100 words. Start small (something around 1000 words) and work your way up from there. Include relevant keywords you would like to rank for and hyperlinks (internal and external) to help optimize your blog for search engines and drive users to other pages on your site. Don’t forget to insert a strong CTA at the bottom of your blog post that entices your reader to download a content offer related to the blog topic.
Step 5: Let the writing begin!
Once you have your blog template set up, fleshing out the rest of the content shouldn’t take you longer than an hour. Aim for 90 minutes total to protect your ROI.
Step 6: Review & publish
Review the first blog, make edits where needed, schedule for publishing, and get started on the next topic.
Step 7: Get in the blogging loop!
Now that you’ve implemented a blogging routine, find someone on your team who really understands your customers and the problems they are facing (this could be someone in sales) and another person who is great at finding solutions to these problems (this could be someone in customer service or on your product team). Put these two people onto a shared document where they can insert 1-2 problems and solutions every week. Find someone that can regularly check the document, create an outline, and continue writing!
Congrats – you now have an established blogging process! Make this a weekly habit and you’ll be on your way to creating a successful blog. Remember to post at least once a week, analyze your blog posts to see what has worked and what didn’t, and share on social!
Do you need to get a blog strategy in place for your business? We are a group of digitally minded creators and marketers who love solving problems. Get in touch today to learn more!