Do you want your next event to create a buzz? Social media is a popular medium for event promotion and this comes as no surprise – it’s meant for sharing! But in order to maximize your efforts and reach the right audience, you need to know how to do it right. Here are 7 tips to help make your next event stand out.
1. Host a contest
If you want to build awareness and trigger engagement leading up to your event, create a contest that you can share on social. A good social contest is aligned with your theme and relatable to your audience – it could be as simple as answering a question, sharing a photo or submitting a story. Entries can be submitted in the comments section of a Facebook post; or increase your website traffic by sending users to a form on your website. Include clear instructions for entry with an end date and time, terms and conditions, and the winning prize. Don't forget to announce the winner when the contest is over!
2. Build an editorial calendar beforehand
Events are hectic. When it comes to posting on social, it’s important to map out your editorial plan. Do a virtual walk through of each day of the festival and build a content calendar that makes sense for attendees, programming, and sponsors. Your posts should aim at providing people with information like what, when, and where. Most of what we do at our events is build awareness and support people to ensure they have all the info they need to attend.
3. Create a custom Snapchat filter
If you want an immersive brand experience that is affordable from an impressions standpoint, Snapchat is the way to go. It’s perfect for a younger audience (age 18-35) and your cost per thousand is competitive: around $2-5CPM. Talk to us if you want to get a better understanding of geo-targeting or need to know more about the rules, rights, and approvals of Snapchat filters.
4. Try out Facebook Live
There has been a recent shift on social media: people want more real, unedited, untouched video – moving away from over-produced, commercial-style videos. Facebook Live allows you to capture these behind-the-scenes moments and helps to better tell a story. This is a good way to promote the lead up to an event. Plan your Live video around the natural dwell times of your audience or give them a sneak peek of what to expect before the festival begins – media days are perfect for this. If you can’t organize it around these times, get it as close as possible to give you an extra lift. This will make people feel as if they are experiencing something special and gets them excited for your event.
5. Signage is good for social sharing!
If you want people to share on social, get yourself some cool signage. It should be simple and represent your brand, but most importantly, it should be Instagram (or selfie) worthy. Be creative: use a vintage frame or hand-crafted wooden sign that matches your theme, incorporate your hashtag and social accounts for sharing, and provide props that people can engage with. Have some fun with it, but be sure it looks beautiful in a photo and is special enough that people will want to share it.
6. Leverage other events in the area
Do some research on what’s going on around your event at the same time – you want to leverage the fact that people are already out and about. For example, if there’s a baseball game that gets out a few blocks away during your event, send out a social post just before to allow enough time for people to plan. Use geo-targeting to reach people in the area, tag the location of the other event, and try putting up some signage.
7. Use your platforms to communicate and provide information
Messaging via social is extremely important for events. Many people use social media as a form of communication and want information right away, so be sure to monitor your channels and be timely with your responses. Designate this duty to someone on your team or an events communications expert who can message and respond to direct messages, page comments, and tags throughout the event. Be personable, say hello, use the person’s first name, and add in a “hope to see you there!” salutation.
An event is organic, dynamic, and fast-moving where opportunity abounds everywhere. You need to be agile in an event situation and leverage those moments. Gather a team of people to support your efforts and you’re bound to have success.
Need help promoting your next event on social media? We’re a group of digitally minded creators with experience in executing creative and successful event campaigns. Get in touch today to learn how we can get your social working harder for you!