Email Marketing is more active today than ever. According to HubSpot, the number of email users is growing: it’s predicted that there will be 3 billion email users worldwide by 2020. So it comes as no surprise that email marketing is a lead generation tactic that works well for online brands – that is if it’s done right. Looking to generate leads and close more deals? Here’s how email marketing can help you reach your goals.
1. Insert CTAs that drive conversion
Whether you’re targeting businesses or consumers, email marketing is the perfect vehicle for relaying information about special deals, promotions or offers. Through the Email Marketing dashboard in HubSpot, create and insert CTAs into the body of your emails that send users to a landing page with a form – landing pages can promote your promotion or provide a content offer for download. Not only are you moving potential leads along the buyer’s journey, but you’re also capturing their information and opening up visibility to track what these users are doing on your website.
2. Track conversions and potential leads
Tracking open rates and click-through rates is great for optimizing your emails; but what is most important to driving a successful email marketing campaign is being able to see what these users are doing after they click. Are they filling out forms? Are they visiting key pages such as a pricing or suites page? HubSpot allows you to track the journey of your email recipients beyond click-through-rates so that you can use this intel to focus on contacts that are ready to move from warm to hot.
3. See who your most active users are
Do you want to see who are your most loyal fans and followers? Interested in what users are doing after opening your email? HubSpot goes beyond email sending and list management: track user behaviour and pathways, see which customers are most active on your website, and gain better insight into whether your emails are actually driving users to convert. HubSpot CRM lets you track your most active users, monitor deals and build relationships with your biggest fans and potential customers.
4. Clone and test subject lines
HubSpot provides all the tools you need to create and implement a successful email marketing campaign. Analyze, clone, modify and optimize emails right in the HubSpot dashboard; see which subject lines had the highest open rate and which CTAs had the highest click-through rate; and track where users are going after they click. Use this intel to modify future emails to improve the success of your emails and create conversion.
5. Stay top of mind
One of the most important aspects of email marketing is staying top of mind. Maybe a user isn’t opening your emails or clicking on your links, but they are seeing your company name. You want to maintain this connection by sending emails regularly, once a week minimum. Remember: this is your list of adorers and fans and these people have voluntarily signed up for communication because they love your content or brand. Email marketing only further primes these users so that when they’re ready to make a decision, they’ll likely think of you.
The digital space is changing and email marketing is becoming more challenging. You need to send the right content, at the right time, to the right people. Here at Lux 9, that’s what we know how to do. We understand what works, what doesn’t and how to optimize emails so that they work better and harder.
Ready to start seeing results? Get in touch today to learn more!